Having easy availability of digital devices and internet has changed the way of shopping for all of us. People check for company or their website before purchasing anything from them. And, the most important factor is online reviews. 90% of the people check online reviews and then make a decision to buy someone’s products or services. In this article, you will read about benefits of online customer reviews.
1. It helps in reaching your website on top of Search Engine Results
A large number of good reviews and ratings for your business help you to be visible on the top results of search engine. Online reviews and ratings can help a website to rank higher through organic way.
2. It increase your number of customers
Most of the people buy only those products that have good reviews and rating on it. Firstly, they look for review and then consider it to buy. There are reviews website also that can help you in taking a good decision, but if a website is selling thousands of products, then you need to individually look for that product review. Customer feedback on your business website creates that ‘social-proof’ trust that encourages other guests to buy your products or services.
3. It makes your customer trust on your brand
Consumer Guide, reviews, and ratings makes it easy for the visitors and your customers to trust on your brand. Positive reviews help a lot to bring new customers to your store or website. Companies that have average rating online are more likely to convert their traffic into sales.
4. Word of Mouth
When a customer has a good experience with your company, he has good words to express his feelings. Encouraging such consumers to review your company is the best way to expand the reach for your company or brand. Such happy customers also spread good words about your products and services in their family, colleagues, and even on few online platforms like TripAdvisor.
5. Chance to maintain a good relationship with customers
When your customers post a review online, you also get a change to engage with them. Be it Facebook, Instagram, Google, or Twitter. You must take the advantage of this opportunity and reply positively on their comments.
6. It improves CTR
One of your business goals is to get click on your link whenever you show up in the search results of any search engine like Google. When you have positive online reviews, people are more likely to click on your links. The higher the ratings, the more clicks you will get from Google’s local pack.
7. It improves conversion rate
You must be trying to get better conversion rates to increase your sales. If you promote a 5-star rating of your business, then it will impact your landing page conversions. Through this, you will get more click on your organic rankings, more clicks on ads, and clicks on product.