If your business isn’t on Instagram, you should consider taking it. Whether you are a regular company, a startup, or even a craftsman, Instagram is a great marketing tool to get you noticed.
The social network is too popular to ignore. It belongs to your buyers, via their phone, wherever they go. Instagram is part of our lives now. And for many businesses, this is vital. Which means you need an Instagram marketing strategy, which has to be good. To help you get started, we’ve put together these tips for getting the most out of Instagram. Whether you’re new or have been using Instagram ‘for years, you’ll find plenty of useful information here.
1. Understand your audience
This is essential whatever marketing you are producing. You can create the most beautiful Instagram content in the world, but if your target buyer doesn’t like it, what’s the point? Take the time to find out who your current audience is and think about who you would like them to be. Since you are using Instagram for marketing purposes, you need to determine if these are potential buyers or if it can help you build your brand.
So how can you find out more about your audience?
Try Instagram Insights. Analyze your account with Instagram Insight. So what is this thing? It is an analysis tool to know your audience and the reach of your publications.
The tool offers interesting information (hence its name) about the people who follow and interact with your account. These include:
- Impressions: how many times your content has been viewed
- Reach: total number of unique accounts that have viewed content
- Website clicks: how many clicks were generated by the link in your business profile
- Activity: How often are your followers on Instagram daily?
- Video views: how many times your video content has been viewed
- Saved: how many people have saved your posts
Insights also includes demographic information, so you can see where your followers are coming from, their age and gender. With this, you will get a lot of information about your existing Instagram audience.
Using a help from Instagram authorities
If you want to attract new followers, then you have a chance to get real Instagram followers easy from SocialWick. Always give a chance to the trusted sources. It’s important to note that Instagram followers will stick to your content and engage with it. When the engagement gets higher, your page gets noticed on the ‘explore’ page.
2. Talk to them, not to them
Social media marketing is no excuse to spam your followers with sales material. It is essential to try to engage with followers as much as possible. On the one hand, your business / brand will be more human and less corporate. Also, the more people share and comment on your content, the easier it is for new users to find it. Instagram’s algorithm prioritizes content with higher engagement and you want to appear in as many feeds as possible.
Here are some great ways to encourage interaction.
- Share their images
You work hard to develop your customer base and you want to keep them. It means showing your enthusiasm when they post great content themselves. And when you show that you listen to your audience and want their feedback, you create a better image for your brand. This type of user-generated content is a powerful support for future buyers. When they see other people liking your products, they are more likely to buy it themselves.
- Organize contests
The best way to get your audience to interact is to ask. And one of the easiest ways to do this is with contests. People like the chance to respond and a little healthy competition can go a long way.
Easy Instagram contests include:
- “Caption this image”
- “Share a moment when …”
- “Tell us how this picture makes you feel”
Ask your audience to get creative and be sure to share the best answers. To easily track responses, be sure to use a unique hashtag for each competition.