On the off-chance that you haven’t heard, Instagram is one of the most popular social media platforms on the planet. So much so, that brands are setting up accounts on Instagram to promote themselves and expand their brand. If you are an up and coming brand and want to be visible online, you need to set up an account on Instagram pronto and start posting.
The next obvious question is what to post on Instagram for business? You can post images, videos, and stories. In this article, we look at Instagram video creation and the steps you should take.
Fix goals for yourself
Without a goal, you aren’t going to get much done. This applies to Instagram videos as well. Your goals and what you want out of your Instagram videos will set the framework for your content creation, marketing strategies, and everything else. Increasing engagement, getting more traffic, acquiring new leads, increasing conversions, and so on are excellent goals to have.
Learn how to tell a story
Videos are not going to mean much if you are unable to evoke the viewer’s emotions. Compelling storytelling is vital to hook viewers and leave them yearning for more. Stories are relatable, make your videos worth watching and memorable. Excellent storytelling makes viewers stay until the end of the video before you give them a Call-to-Action (CTA) and compels them to share your video, getting you more views and followers.
Consider the kind of content you want to create
The kind of content you want to create depends on your goals. You have to determine what you want from your content and post accordingly. There is a multitude of content ideas to choose from, some of which are:
If you want to trigger curiosity and interest, especially if you are already an established brand with a decent reputation, sneak-peek videos are for you. These videos work well to create the suspense and hoopla you need to sell a product or service you plan to launch. In other words, these videos make your audience wonder about what you have to offer.
Product features video
If you have a buffet of products and services, your audience needs to know about them. You can create a series of videos that go in-depth about each product. This way, the audience gets a clear picture of what each product is about and can decide if they want to buy it or not. Create one-minute videos to trigger some curiosity, like a trailer or teaser, and release longer videos on IGTV.
Behind the scenes
Here’s another thing you can do. If you have products or services that have done well, showing your audience ‘the making of’ these videos can help you boost your traction. Everyone wants to know what goes into products and services that make waves.
What are some tips to make Instagram videos?
Merely shooting and editing your videos will not help you make the cut. You also need to optimize them to get the best possible reach. Here are some things you can do to optimize your videos:
- Make videos that last 60s. You can post longer ones on IGTV. Be sure to have a balance of both.
- Instagram allows you to put up ten posts at a time. You can mix it up by adding images to your videos.
- Your videos’ aspect ratio should be 1:1 or 1.9:1.
- You can add GIFs and stickers to add more flavor and color to your stories. Using a Santa GIF for the holidays, for example, or a ‘sound on’ GIF to inform your viewers that they need to turn on their sound is an excellent idea.
- If you tend to post tons of stories, categorize them and add them to your ‘highlights.’ Name your highlights and direct your viewers to them. Your followers can look up your Instagram stories anytime they want.
- Think of your videos that can help the audience before you create them. As you create your videos, it will not hurt to find out what your target audience looks like. You can use Instagram Insights for this, just as you use the Facebook analytics tool on Facebook.
What can you do to market your Instagram videos?
Aside from using Instagram Insights, as mentioned above, there are numerous ways to market your videos to give you the edge over your competition. Here are a couple of those:
Make use of Hashtags
Do not underestimate the value of hashtags. Hashtags are one of the stand-out features of Instagram. Users, brands, content creators, and influencers use hashtags in every piece of content that they post. Creating and posting killer content takes care of one half of the problem. The second half is rolling it out to the public in the best way possible.
You can use relevant hashtags in your posts to get your posts out to an audience that does not know you exist. If they get value out of your content, you can expect to see your followers’ list grow by the day. You may also create hashtags for contests, polls, quizzes, giveaways, etc.
Use Targeted advertising
Yes, targeted ads still work very well. While you may want to get all your traffic organically, it is not practical. You will have to invest in targeted ads for Instagram. Narrow down on your audience and decide the audience you want to target based on their location, age, interests, the competitors they follow, and many other parameters. Bear in mind that targeted ads can help you if your content is good.
This article should give you what you need to kickstart your Instagram video creation and marketing endeavor. While there are tons of tips and tricks you can employ to get ahead, the ones mentioned here are essential to amass followers and drive traffic to your website.